Our Story

House of AREWA (HOA) is the solution for targeted exposure and business opportunities. One that places great value on strategic partnerships and fostering genuine connections with longevity in a unique way that’s never been done before.

Founded by Dunni Odumosu — a Nigerian-American entrepreneur with experience in the beauty industry as a formulation expert, leading the way for HOA by leveraging relationships in the U.S. and African beauty industries to promote a two way exchange of commerce and visibility.

On a trip to Nigeria in 2011, the lack of familiar beauty products readily available was clear and evident — despite the savvy, sophisticated consumers across the continent and the many quality-driven beauty brands who dominate the market across the globe. Dunni Odumosu set out to bridge this gap and provide a gateway for established and coveted independent brands to enter the African Market.

Leaning on Dunni’s expertise of industry experience and a science background, teamed with the understanding of diverse cultures — HOA finds solutions for beauty brands to launch with staying power in Africa.

Recognizing Africa as a viable market also means acknowledging the sophistication in consumerism. HOA endeavors to highlight the beauty beyond buying power across the continent, and contribute to reshaping the global narrative.

Encouraging brands, always, to manufacture with African consumers in mind; HOA is the liaison we’ve all been waiting for.

A match made in beauty.

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